Is it bad to pause Google Ads?
Depends on your budget and goals. If you see Google Ads campaigns as a tool to get profit, it’s not the best idea.
Pausing the Google Ads for an extended period of time, like while you go on holiday or pausing them constantly will play havoc on your account.
What happens if you constantly pause your Google Ads?
Pausing Google Ads Can Hurt Your Performance
- You are losing a place in the auction.
While running the campaign, you get some numbers metrics from Google Ads. This can also be called a trust from Google Ads.
- Need to learn ads campaigns again.
Every pause in promotional activities is fraught with new education. What’s left is data from previous campaigns, nothing more.
- New efforts.
Usually, you need to put new efforts to have the results you had before. Learning new campaigns can go not as planned: the results might be worse. Or it can go better. The system decides.
Instead of pausing your ads
Adjust your budget
Lowering your budget instead of pausing your ads completely during the holiday period. This still allows your ads to run, gather data and generate some leads and sales, without running up a big bill while you’re away!
Now Technology Systems team is an ideal place for your Google Ads Management.
If you have any question about your Google Ads performance, Now Technology Systems team will be happy to assist. Just give us a call.