Search Engine Optimisation

Search Engine Optimisation | Web Page Promotion

It is hard work to get your website optimized for the search engines and to keep your ranking against competition from virtually millions of competing pages.

When SiteDesignNOW undertakes search engine optimization (SEO) of a client’s website, we follow a five-point proven procedure to maximize results.

Keyword Research

It's not enough to select the most relevant terms and try to optimize for them.

When we do KEYWORD RESEARCH for your website, we include both preliminary and advanced stage research, competition analysis, and keyword effectiveness assessment.

Our keyword research includes analyzing competitor ranking reports and ranking history analysis during each reporting cycle.

Then we provide you with a report showing the exact keyword phrases guaranteed to OPTIMISE SEARCH ENGINE RANKING for every page of your web site.

Search Engine Optimization

Search Engine Optimization is the most time-consuming and crucial step. We look at your pages through the eyes of a search engine spider: how do they see your pages? How will they treat them if you make this or that change?

There are dozens of factors considered by the search engine robot when it crawls your site.

We use expensive customised software for fine-tuning each page to meet the needs of search engine robots and/or spiders.

Submission

While URL submission is not as important as it used to be for inclusion and/or ranking in the search engines, we hand submit to Google, Yahoo, and MSN to let them know about the improvements we have made to your site.

Our submission process is manual because we want to ensure the search engines do not penalize your site due to using automatic submission software (which they see as SPAM).

Link popularity

Link popularity analysis enhances the quantity and quality of the links you receive from other Web resources to your web pages.

Quality inward links or referrals are a key element affecting your Googlerankings.

Keyword theme analysis and competitor link analysis provide us with an insight into your competitors positioning and how they gained the rank they have. We then develop a strategy to compete effectively against them.

Site Map

When we optimize your pages for the search engines, we develop an effective Site Map for your website.

A good Site Map ensures that all of your content-rich pages are exposed to the search engine spiders.

Websites with lots of pages and a deep link structure, force the search engine crawlers to work tediously to find and index them.

By having a well constructed site map the search engine spiders only need to crawl one single page to map all the necessary content - it makes the job easier and ensures nothing gets missed.

These five procedures constitutes the heart of SiteDesignNOW’s SEARCH ENGINE OPTIMIZATION process.

Please Note: This service is only available where SiteDesignNOW.com has designed and developed your website.